Noble Vines needed help to differentiate itself in the wine industry by emphasizing its commitment to "noble" grape varieties, symbolizing centuries of proven quality. They needed to show a combination of traditional viticulture with sustainable practices to craft wines that resonate with both connoisseurs and casual drinkers. They also needed to showcase their significant philanthropic efforts through partnerships like No Kid Hungry, demonstrating a commitment to "pour good into every occasion" beyond just wine production. Work in collaboration with Qualified Digital.