Video: Branded Content, Motion Graphics
This is a collection of recent work we have created in partnership with various brands and artists.
Online Documentary.
This is the story of a man who despite all odds, is turning his life around for the better. It is an online mini-documentary we directed and shot in collaboration with the creative team at Bridgepoint Education.
Shot on location in Maize, Iowa.
Motion Graphics & Animation.
Examples of animated stories, product/services demos for websites, apps, social media, and sales presentations.
AIGA Y20 Conference Intro Film.
The Y Design Conference is a two-day event of design, community, collaboration, speakers, and hands-on think-shops organized by the American Institute of Graphic Arts (AIGA). The San Diego chapter celebrated their 20th Y Conference with the theme "Velocity. Design Moving Forward."
Poetica designed, shot, edited and animated a video to kick off the conference. The video needed to showcase highlights of the past 20 years, and introduce the "Velocity. Design Moving Forward" theme.
The video explores ideas like time—how fast technology is changing design, the way we interact, communicate, and create and consume information. It explores how our life experiences (the places we grew up, the things we see, the people we meet) affects our creative lives, and how we express our ideas and ultimately, as design professionals, the communication pieces we produce.
*AIGA is a non-profit organization. This was a volunteer project, budget was $0.00 and no money was made from it.
Music: Sweden by Two Fingers amontobin.com // Friend [Lover] by Evenings soundcloud.com/evenings
Feature Story.
Short documentary featuring a real Allstate agent. This film was shot with The Captura Group as part of an advertising campaign pitch targeting the latino population.
Shot on location in San Diego, CA.
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